The 3 Content Marketing Strategies that Map Marketing to Sales

The 3 Content Marketing Strategies that Map Marketing to Sales

Content marketing today is a lot like the bulldozers about to knock down Arthur Dent’s house in chapter 1 of a Hitchhiker’s Guide to the Galaxy. That is to say, something that’s been in the pipeline for a rather long time, but seems to only be...
Couldn’t Say It Better: How Can Content Marketing Help You Pull?

Couldn’t Say It Better: How Can Content Marketing Help You Pull?

In journalism school one of the lessons you learn is to only use a direct quote when you can’t say it better yourself. Last year, as part of their campaign for the International Content Marketing Summit, the Content Marketing Association (CMA) created the video below....
Writing Website Content? Answer These 3 Questions First

Writing Website Content? Answer These 3 Questions First

A lot of the time small business clients wind up writing website content themselves. Sometimes it’s because they don’t have the budget to hire someone to do it for them; sometimes it’s because they honestly enjoy writing their own content....