by Melissa Breau | Sep 19, 2014 | Big Impact, Content Marketing Strategy
Content marketing today is a lot like the bulldozers about to knock down Arthur Dent’s house in chapter 1 of a Hitchhiker’s Guide to the Galaxy. That is to say, something that’s been in the pipeline for a rather long time, but seems to only be...
by Melissa Breau | Sep 1, 2014 | Big Impact
Earlier this week Convince and Convert published a post titled, “Is Inbound Marketing Actually Profitable or Just a Slogan.” In the post, Tom Webster (writer at brandsavant.com) asks some provocative questions about what Hubspot’s IPO—and the peek...
by Melissa Breau | Sep 1, 2014 | Content Marketing Strategy, Small Post
You spent all day hunched over the keyboard working on a blog post for your website… Finally, you type the last line and stand up to stretch. Excited, you share what you’ve been working on with a friend, a colleague or even just your wife. They get halfway through,...
by Melissa Breau | Jul 4, 2014 | Around the Web, Small Post
In journalism school one of the lessons you learn is to only use a direct quote when you can’t say it better yourself. Last year, as part of their campaign for the International Content Marketing Summit, the Content Marketing Association (CMA) created the video below....
by Melissa Breau | Jun 23, 2014 | Big Impact, Small Post
A lot of the time small business clients wind up writing website content themselves. Sometimes it’s because they don’t have the budget to hire someone to do it for them; sometimes it’s because they honestly enjoy writing their own content....
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