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The 3 Content Marketing Strategies that Map Marketing to Sales

The 3 Content Marketing Strategies that Map Marketing to Sales

by Melissa Breau | Sep 19, 2014 | Big Impact, Content Marketing Strategy

Content marketing today is a lot like the bulldozers about to knock down Arthur Dent’s house in chapter 1 of a Hitchhiker’s Guide to the Galaxy. That is to say, something that’s been in the pipeline for a rather long time, but seems to only be...
Why Hubspot’s IPO Doesn’t Say Anything About Inbound Marketing As A Strategy

Why Hubspot’s IPO Doesn’t Say Anything About Inbound Marketing As A Strategy

by Melissa Breau | Sep 1, 2014 | Big Impact

Earlier this week Convince and Convert published a post titled, “Is Inbound Marketing Actually Profitable or Just a Slogan.” In the post, Tom  Webster (writer at brandsavant.com) asks some provocative questions about what Hubspot’s IPO—and the peek...
Write this, Not That: 5 Simple Swaps That Will Make Your Blog Posts More Appealing

Write this, Not That: 5 Simple Swaps That Will Make Your Blog Posts More Appealing

by Melissa Breau | Sep 1, 2014 | Content Marketing Strategy, Small Post

You spent all day hunched over the keyboard working on a blog post for your website… Finally, you type the last line and stand up to stretch. Excited, you share what you’ve been working on with a friend, a colleague or even just your wife. They get halfway through,...
Couldn’t Say It Better: How Can Content Marketing Help You Pull?

Couldn’t Say It Better: How Can Content Marketing Help You Pull?

by Melissa Breau | Jul 4, 2014 | Around the Web, Small Post

In journalism school one of the lessons you learn is to only use a direct quote when you can’t say it better yourself. Last year, as part of their campaign for the International Content Marketing Summit, the Content Marketing Association (CMA) created the video below....
Writing Website Content? Answer These 3 Questions First

Writing Website Content? Answer These 3 Questions First

by Melissa Breau | Jun 23, 2014 | Big Impact, Small Post

A lot of the time small business clients wind up writing website content themselves. Sometimes it’s because they don’t have the budget to hire someone to do it for them; sometimes it’s because they honestly enjoy writing their own content....
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Recent Posts

  • The 3 Content Marketing Strategies that Map Marketing to Sales
  • Why Hubspot’s IPO Doesn’t Say Anything About Inbound Marketing As A Strategy
  • Write this, Not That: 5 Simple Swaps That Will Make Your Blog Posts More Appealing
  • Couldn’t Say It Better: How Can Content Marketing Help You Pull?
  • Writing Website Content? Answer These 3 Questions First

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