Solving dog training problems... positively.
Content marketing is an alternative way of doing things. Rather than interrupting consumers, it seeks to provide helpful information where they want it. That may mean in articles on the company website or in a newsletter delivered right to a customer’s inbox for them to digest whenever they choose.
Traditional advertising is the guy at the party bragging about how great he is—content marketing is a friend who always knows what to say. (Click here to tweet this)
Yet good relationships take work—and content marketing isn’t any different.
If you want your customers to love you you’re going to have to create a content marketing strategy.read more
One of the most common complaints I hear from small business owners is how much time it takes to write articles for their blog.
For example, at a recent networking event I met a service professional—a coach who coaches other coaches—who said the reason he doesn’t update his site as often as he should is all about time.
He always had so many ideas—but the time to turn them into polished, finished articles has lead to a huge gap (2-3 months!) between published posts.
I have three suggestions for writing blog posts faster…read more
All too often we undervalue the power the right words can have…. but words matter.
This video is one of my favorite of all time. If you haven’t seen it before, take a moment to watch it — then try to tell me that the right words don’t make a difference.read more
I hate to tell you this, but there’s a good chance you’ve got content marketing backwards. You see, there are two common views when it comes to the big CM:
1. Content Is King — All Else Will Follow.
2. Marketing Is All About Sales.
I’ve read many, many, many (…) posts arguing for each of these positions. At this point the mantra “Content is King” is so common that most marketers automatically roll their eyes whenever they hear it, and business people everywhere are certain that the best way to grow sales is to create content that sells.
And here’s the thing: both camps have a few things right; but they also each have certain things about content marketing backwards.read more
The phrase "Content Marketing" seems to be everywhere these days. But why? What is it about content marketing that's made it so popular? And more importantly, what can it do for your business? In a sentence? Good a content marketing strategy helps you find new...read more
In journalism school one of the lessons you learn is to only use a direct quote when you can’t say it better yourself.
Well, I recently came across a video on how to choose which content marketing methods to use that explains it better than I could ever hope to. Amy Harrison breaks it down into a simple 3-step method: Compete, Complete, Repeat.read more
What makes a blog successful? Is it the number of regular readers? Comments? Page views? How many people transition from readers into buyers?
And how can you set your blog up for success from the very first post?
I’ve known I wanted to start this blog for a while — but like most people, when I opened up a new post in wordpress, my first for this blog, I immediately got writer’s block.
What should I write in a first blog post?read more
What would be worse—to pass on an amazing opportunity, or to waste a ton of time and money trying to take advantage of an opportunity, but to never see results?
In a world where prospects make 60% of their buying decisions before ever talking to a sales rep it’s essential that businesses have a system for getting the right information out when it comes to their products.
But if the company just starts producing content without a solid goal or without a strategy for achieving that goal, they may actually be better off not doing any content marketing at all.
They’ll just end up wasting time and money—without ever seeing any real results.read more