Melissa’s Portfolio

Here’s a sampling of work I’ve done for clients. Feel free to email me if you’d like to see more!

Sample Monthly Email Newsletter: CreativeMornings/Raleigh

Screenshot of CreativeMornings Newsletter

CreativeMornings is a free monthly breakfast lecture series for creative people. I volunteer with our local branch here in Raleigh and offered to start up a monthly newsletter to notify those interested when each month’s tickets become available. In a year and a half we’ve grown the list from 0 to 490 subscribers (at an event that has an attendee max count of 120 per event).

This included creating a monthly template for the newsletter and choosing what content to feature from month to month. Our current average open rate is  55% when according to Mailchimp the industry standard is 21.1%.

Want to see a sample newsletter? Click here to check out back issues.

Sample Blog Posts for SEO: Superior Dog Training 

Screenshot of Superior Dog Training WebsiteSuperior Dog Training is a local dog training facility based in Cary, NC. I help with their marketing, including reworking their website and writing semi-regular blog posts and their newsletter.

Superior Dog Training ranks well for our intended keywords and our current strategy includes establishing a base of content discussing dog training basics and the sport of Treibball.

Since I’ve started working with Superior, they’ve seen an uptick in web traffic, website conversions, and overall ranking.

Want to see the type of writing I’ve done for them? Click here to check out the Superior Dog Training blog!

Sample Media Kit: POMPIDOO 

POMPIDOO Media KitPOMPIDOO took the traditional camera bag and remade it, turning it into something stylish that would appeal to fashionistas and photographers alike. Its mission? To make functional products stylish.

The company was founded in 2010 by award-winning Latvian photographer, Irina Kuzmina and before long the bags were in demand from fashion-lovers and photographers around the world.

I helped them create their first official media kit in 2013, including several press releases, product descriptions and “about” information.

[ilink style=”download” url=””]Click here to download the media kit[/ilink]

Sample Magazine Articles

I’m also a contributing editor at Pet Business Magazine and a columnist at She’s Self Employed.

A few articles I’ve done include:

Survival of the Fittest | Pet Business – With the current economy testing the health of pet retailers like never before, Pet Business investigates why some thrive while others flat-line. Read More >>

Mind Your Managers | Pet Business – The challenge of finding, developing and retaining good store managers can be made much easier if storeowners take the right steps. Read More >>

The 7 Deadly Marketing Mistakes Retailers Make | She’s Self Employed – Whether it’s finding new shoppers and convincing them to stroll through their door for the first time or bringing existing shoppers in again and again, marketing can make the difference between thriving and hosting a “going out of business” sale. Read More >>

Buy Local, Big Impact | She’s Self Employed – It seems almost every politician has said, at one time or another, that America was built on the backs of small business. Many of the founding fathers were small business owners and Forbes recently wrote a piece titled, “Small Businesses = Big Impact.” But what kind of impact are we talking about? Read More >>