All too often we undervalue the power the right words can have…. but words matter.

This video is one of my favorite of all time. If you haven’t seen it before, take a moment to watch it — then try to tell me that the right words don’t make a difference.

After you’ve checked it out, take a moment to think: What small changes could you make to your twitter bio, Facebook page or website that might change how people think about  you and your company?

Leave a comment below and let me know how using the right—or wrong—words have impacted your business.